‘Keynes’s intensive public activity with respect to the policy discussions of the inter-war period was reflected in the more than three-hundred articles he wrote for the ‘highbrow’ news magazines of the time (particularly the Nation and Athenaeum – of whose board Keynes was chairman in the 1920s – and its successor The New Statesman and Nation) as well as for the popular press. Many of the latter articles were syndicated in newspapers all over the world. A selection from these and similar writings were reissued by Keynes in 1931 under the title Essays in Persuasion. They are marked by a brilliant style, truly the work of a literary craftsman’ (New Palgrave).
Moggridge A 8.1.1.