How to Read the Money Article.

DUGUID (Charles).

How to Read the Money Article.

First edition. 8vo. viii, 130, 32 [publisher’s advertisements dated ‘March, 1901’] pp. Original red cloth, spine and front cover lettered and ruled in black, pink endpapers with printed advertisements (faint browning to title page and terminal blank, contents otherwise generally clean; superficial splitting to hinges, holding firmly, light wear to spine and corners, notwithstanding a very good copy indeed). London, Effingham Wilson, 1901.

£300.00

An excellent insight into pre-war British investment practice. ‘Duguid wrote this work to explain to the new investor what was happening in the City. With so many new companies coming to market and with the growth in activity, there was a need to supply the reader with far more information than hitherto. His business journalist is a wonderful caricature of family doctor, priest, and seer: “he must set forth his opinion in unmistakeable terms, to his readers; yet practise all the wiles of diplomacy in which he lives, moves and has his being. He must be popular and yet a detective. Not an atom of sentiment must warp, however insidiously his reason. He deals in delicate wares; business transactions, matters of money and credit and credit, are not to be lightly treated … Patience, therefore, must be yet another attribute of the City editor … to deal with presumption and stupidity, to obtain the return of money who have subscribed it against his advice“.’ (Dennistoun).

Dennistoun, Bubbles, Booms and Busts, 148.

Stock No.

255984

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How to Read the Money Article.

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