First edition. Numerous photographic plates. Japanese text. 4to. Original boards in dustwrapper and slipcase, a very good copy. 135pp. Tokyo, Rikuyosha, 1999.
Kakutani Shozo (1927-2011) was a designer who specialises in package design. A beautifully produced book that shows the continuation of Japanese traditional aesthetics in contemporary mass-production. Famous products include the energy drink Oronamin C, as well as the packaging branding for Yamaya Mentaiko (spicy cod roe) and Kanaizumi Udon noodles.
